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Harvesting emails the social way

Using online content to build relationships… Want to harvest emails? Then don’t ask for people’s email address. Not just yet. Instead, try giving them some great free content first. It’s pretty amazing...

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Smarter marketing: don’t advertise, help inform!!

McKinsey change the purchase funnel! Everyone knows the purchase funnel gets narrower towards the end, right? The entire marketing process has been aligned to this principle for more than forty years....

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Public Relations sells!

The art of selling through informing… Throughout my career as a product marketer I tended to view Public Relations as a promotion activity. And with promotion I mean free publicity in media. As such PR...

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Getting a grip on the metrics of social media

Break it down into easy chunks… Many marketers are hesitant to start investing in social media, because they struggle with the metrics. Before they start they would like to know what the potential ROI...

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Mexican flu goes viral in social media. Dutch style.

To vaccinate or not to vaccinate? Way back in early July the Dutch Ministry of Health started their campaign to inform the general public of the vaccination on the Mexican flu. It’s now November and...

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Shameless Blog Promotion: your ritual after writing a post

OK. You are just starting out with your blog or social media newsroom. You have written and published a great blog post, and it now sits there on your blog. Because your blog posts are search engine...

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What to Tweet about to engage more active Twitter users

As a brand you are probably already on Twitter, or you are thinking of it. When you do, make sure you know what your consumers expect from you. Honestly, they don’t want to know what you have had for...

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